Information
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. With a focus on design, we create opportunities for brands and organisations to distinguish themselves and communicate effectively.
In a constantly evolving media landscape, we work to clarify and simplify communication. We view all of our projects as a collaborative process, and ultimately the best outcomes are produced through a shared vision. Being open minded broadens our opportunities for creativity and innovation, and our philosophies are the basis of our approach to projects.
Design First — The foundation of the work we create is established on a deep respect for the fundamentals of design. Design should establish clarity, create understanding through ease of access and speak to an audience through an informed understanding. Our approach is driven through a technical and uncompromising lens that forgoes ephemeral trends.
Conceptual Thinking — The cornerstone of the work we do as a studio. We value smart design and clever thinking, and we care as much about the immediate communication required from a piece of design as the subtle messaging throughout the design that can equally effectively communicate an idea. This conceptual design is borne through layered thinking – the idea can be simple in style yet communicate vast amounts of ideas.
A Shared Vision — The basis for a solid partnership begins with an understanding that the best outcomes are achieved through mutual respect. Together we form a collaboration where our style, values and beliefs resonate with the outcome you envision. We create brands and designs that aren’t invested in fleeting trends but seek to stand the test of time.
Progression — It is hard to divorce the work of designers from their role in influencing culture. The nature of our work involves changing and updating designs, iterating and improving. And to do that we need to be in tune with the world around us and open to new ideas. Being progressive both socially and in our approach to design gives rise to new ideas and opportunities that result in outcomes that are ahead of the curve.
Services
Strategy
Brand strategy
Communication strategy
Digital strategy
Social media strategy
Campaign strategy
Sustainability strategy
Branding
Brand strategy
Brand positioning
Naming
Brand identity
Brand guidelines
Brand asset creation
Digital
Digital strategy
Website design
Website development
Ecommerce design
Ecommerce development
UX / UI design
Digital management
Elearning course development
Communication
Communication strategy
Content strategy
Social media strategy
Social media management
Digital marketing
Paid marketing creation
Paid marketing management
Campaign strategy
Production
Art direction
Photography
Videography
Copywriting
Motion design
Animation
Production management
Design
Collateral design
Document design
Publication
Stationary
Signage and wayfinding
Packaging
Event collateral
Sustainability
The work of designers is not impartial to the world around us. Our actions have very real life consequences on society and our natural environment - from excess energy consumption to packaging that finds its way in different ecosystems. But design is about finding a solution to a problem; like designing websites that consume less energy, efficient design solutions that use less materials or working with businesses to lower their carbon footprint. Through considered design, we are initiating the shift towards the future we want to see.
- We are located in Melbourne CBD – This was an active decision to have a centralised office location so staff can either ride their bike or use the most environmentally friendly form of transport, mass transit, to go to and from the office
- We are currently implementing a new carbon neutral policy that will bolster our existing carbon reduction policy and purchase carbon offsets where unavoidable. Our intention is to become carbon negative and climate positive
- We have sustainable design frameworks available for all projects that we work on
- We look at the entire project by looking at the environmental footprint of the physical and digital aspects of the project, then we look at how we approach the design of these different items
- We are part of Climate Designers, a global organisation of designers committed to working on the climate crisis
- We share our knowledge within our industry and with our clients through written articles relating to design and sustainability more generally
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.